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Defining the Problem
“If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.” – Albert Einstein This past weekend my two-year-old...
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Addressing the Online Strategy Concerns of Healthcare Leaders
Our VP and eHealth Evangelist Ben Dillon spent the last year speaking with hospital leaders across the country to learn about their online strategies. As I was reading the white paper on these...
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Inventory is a Verb
While I was at Confab this week, a colleague (in a completely earnest attempt to assist our growing strategic services team), forwarded a link to me for a website selling a tool that automates the...
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Content – Writing vs. Strategy
Six years ago, we gave a webinar entitled “Writing for the Web” that was easily the most popular Geonetric has ever done. It was so well attended, in fact, that we held a second session! Although the...
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Four Ways You Can Use @robcurley’s Ideas as a Hospital Web Expert
Rob Curley, all-around geek and President and Executive Editor of Greenspun Interactive, the new-media division of the Las Vegas Sun had his now obligatory keynote speech at the Healthcare Internet...
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Unclutter Your Site
Most of us start the new year full of energy, determined to clear the decks and tackle new projects. Some of us at Geonetric have spent the past week in “clearing” mode: recycling documents, archiving...
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What’s This Thing Gonna Cost?
Budget time is coming up and if a major upgrade to your Web operations is in the stars for you, figuring out where to begin can be a challenge. Website redesigns are one of those items that most...
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Ignore Your Home Page
Last week Jonah Peretti, co-founder of BuzzFeed and Huffington Post, shared his advice for Marissa Mayer, the former Google executive who was recently appointed president and CEO of Yahoo!: “It is...
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New Geonetric Website – Our Turn to Show Off a Bit!
We get to celebrate client website and portal launches all the time – it’s a fantastic milestone as we work together with our clients to build the best in eHealth. The vast majority of our efforts...
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Exclusive Interview with Our Guest Product Owner
We work hard to ensure our VitalSite content management system is the best on the market. And we’re lucky enough to work with experts in many disciplines – not just software development. We routinely...
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VitalSite 6.7 is Here!
Last week our engineering team released VitalSite 6.7. It contains a slew of new features, fixes and enhancements focused on helping consumers find your site and the content within it. This release...
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Is Dynamic Content Right for Your Hospital’s Website?
The Web is a great channel for engaging health consumers, making connections and converting them into patients. It’s natural, therefore, that we’d want to tailor the digital experience based on their...
View ArticleUsing Google Authorship with VitalSite CMS
Google Authorship provides a unique way for your healthcare organization to differentiate its brand in Google search engine results pages (SERPs) with visual attributes that encourage readers to click...
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The Guide to Google Publisher
Last month I shared Geonetric’s Google Authorship FAQ, and this month we’re looking at a similar new feature that I’ve previously hinted at: Google Publisher. The Google Publisher Guide What is Google...
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How Do Healthcare Organizations Manage Multiple Services Across Various...
Locations, services and physicians, oh my! Crozer-Keystone Health System’s Brinton Lake is a comprehensive outpatient complex in Glen Mills, PA. Since the Brinton Lake complex offers an extensive...
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Sharing Healthcare Quality Reports Online
Does your organization have great quality data but no way to share it? Are you required by law to report quality information? Is your organization looking for ways to become transparent to your...
View ArticleFinding the Right Doctor Online Just Got Easier
It can be hard to find the right doctor. And let’s face it, people are pretty picky. Some care about gender. Others care about age. Some care about where the doctor went to school. Or if the doctor has...
View ArticleActive Directory Integration and the Healthcare CMS
VitalSite 6.7.5 is nearing completion, and as we prepare it for release, I’m particularly excited to announce our Active Directory authentication integration. VitalSite administrators will appreciate...
View ArticleWeb Content Accordion Best Practices
As you probably know, VitalSite has a great feature called accordions. Accordions allow you to take a long run-on page and condense the content into collapsed accordions so you can add even more...
View ArticleTime to Spice Up the Ol’ Provider Directory?
Keeping physicians happy, adhering to brand standards, and making a site user-friendly can sometimes be a balancing act. But Avera Health has accomplished all three items with its updated provider...
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